Learning Centre - SEO Glossary

This section aims to cover all the jargon and technical terms I unfortunately have to use on this site.  I will add to this section constantly, so be sure to check back soon!  The list is not really in any order, but I'm working on it.

• Link Building
  Link building is the practice of gaining back links pointing to your site. There are 100’s of different ways of obtaining back links, and I regularly use about 20 of the most effective link building techniques.
  
  
• Back Links
  Back links are clickable links pointing to your website. They serve 2 functions; direct visitors clicking the link to go to your site, and increased search engine rankings. Each link is kind of like a ‘vote’ for your site
  
  
• On-Site SEO
  Onsite SEO is the elements of your web site pages. They include the meta keywords and descriptions, the navigation, page titles and contnet, to name a few. The importance of having a correctly formatted website
  
  
• Rankings
  Rankings are the position your site takes in the search engines index of websites. For Google alone, there are over 220 factors that decide the first 10 results for a particular keyword.
  
  
• How the Search Engines Work
  Search engines are run by an automated mathematical algorithm. They use programmes called ‘spiders’ to go out, follow links and find websites.